Natalia has built a strong reputation through her work. Our role was to create a visual identity that reflected the same level of clarity, professionalism and attention to detail she brings to every project.

About the project

Natalia Prats had already established herself as a social media manager, photographer and content creator. Her business had grown, but her visual identity no longer reflected the quality of her work or where the studio was heading.

We developed a visual identity that felt intentional, timeless and built to grow alongside her business.

What we did

We created a complete visual identity system, starting with brand strategy and creative direction.

From the logo system and typography to colour, graphic assets and brand guidelines, every element was designed to work together as one cohesive identity across every touchpoint.

A brand that's recognised beyond the logo

A strong identity shouldn't rely on a logo alone.

We designed a flexible visual system where typography, colour, composition and graphic elements work together to create recognition, even when the logo isn't present.

Built for consistency

To make sure the identity could evolve consistently over time, we developed a comprehensive set of Brand Guidelines covering every key element of the system.

It is a practical guide that helps keep the brand consistent as the studio continues to grow.

The outcome

A visual identity that feels professional, approachable and timeless, giving Natalia Prats Studio a strong foundation for the next stage of its growth.