Branding for businesses.Why do you need a strong brand identity?
- Itziar Villar Helguera
- Jan 14
- 1 min read
Branding isn't just a logo or your company's colors. It's how customers perceive your business and how it positions itself in the market. A solid branding strategy can be the key to differentiating yourself from the competition, building trust, and retaining your customers. But what exactly is branding and why is it so essential for your business? Here's how to explain.
What does good branding include?
Branding is a set of visual, strategic and emotional elements that define your brand identity. It includes:
Visual identity: Logo, colors, fonts and overall graphic design.
Tone of voice: How you communicate your message and relate to your audience.
Values and business purpose: What your brand stands for and how it connects with customers.
Why invest in strategic branding? Good branding is essential for companies, SMEs and freelancers.
Differentiation: In a saturated market, branding helps you stand out.
Brand recognition: Customers will immediately identify your brand.
Trust: A strong identity conveys professionalism and confidence.
A real example
MyFriendCoffee is a local coffee shop in Barcelona that decided to invest in its branding with Grá Design. It went from being a generic business to becoming a recognized brand in its community, significantly increasing its recognition. This shows that branding is not an expense, but an investment with a guaranteed return.
Also, they have a great product and service, and yes, how you work is also part of your brand identity.