Brand identities and custom websites that reflect your brand values
Custom branding and web design built around your genuine story
MyFriendCoffee
MyFriendCoffee had a great product, but their image communicated a neighborhood coffee shop rather than a specialty one. We aligned who they are with their branding, and they went from an empty shop to opening their third location in Barcelona.
Canal
Canal already had a solid brand identity. Since 2024, we’ve been working with them on ongoing design projects to keep it strong and consistent across every new piece.
Kamel
Kamel has been in the selfcare industry since 1932, but their communication sounded like a brand new company. We organized the message and built an identity that reflects that real experience.
Naming, branding and assets for Bünik Home Barcelona
For Bünik Home, we've developed an identity designed to be warm, professional and consistent at every touchpoint.
It's not just about how you look, but about how you guide the entire process. Because in real estate, if there is no consistency, there is no trust.
Nat Cebrián Studio
Nat Cebrián Studio needed a brand identity and a website as clear as their way of working. We removed the noise and organized what was already working beautifully.
Los Chapines
Los Chapines was born as a tribute to the true origin of coffee. We gave it its own name, brand identity, and custom photoshoot direction so it could stand out in a market crowded with similar brands.
Purpose
We design thoughtful visual systems designed to connect with the right audience. Specialising in hospitality, real estate, and professional services.
We have exactly what your business needs to scale
Naming
Branding
Web Design
Motion
Brand Audit
Retainer Packages
Dive deeper
A step-by-step process from concept to launch, trusted by more than 50 brands already
I'm Itziar. I started By Grá Design because I got tired of creating pretty designs that didn't say anything about the brand and its values.
I've been working with service, hospitality, and real estate businesses in Barcelona for over five years. I don't create brands just to look good: I create brands that represent you, exactly as you are, so people perceive and position your brand before even speaking.
I'm also an animal lover, I enjoy meeting family and friends after a long day, I love the sea, and I'm always learning.
We have worked with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
Kind Words from our clients
I contacted by Grá Design because of the reviews and knew Itziar was the right person. She's a creative, dedicated professional with a great ability to listen.
״THE PROFESSIONAL I NEEDED TO redesign MY WEBSITE״
Rosa Piqueras
She perfectly understood the essence of KAMEL from the very beginning.
The support was close and the result is completely aligned with what we wanted to build to move forward.
"she gave us CLEAR AND COHERENT DIRECTION FOR OUR BRAND"
Clara Polo Masriera
She managed to organize the chaos in my head into a coherent, flawless, and meaningful project. She has an extraordinary human and creative ability to restructure your brand and website. I recommend her 100%.
"AN EXCEPTIONAL EXPERIENCE AND AN IMPECCABLE RESULT"
Priscila Santos
Frequently asked questions about working with our design studio
How does branding actually help my business on a daily basis?
It does the heavy lifting for you. When your visual identity is cohesive and clear, people instantly get what you offer, trust your quality, and understand the value behind your work.
You won't have to over explain or try to be chosen by a low pricing strategy, although, this might work for you, we will get into that by a strategy that defines what your competitors do.
How long does a brand or web design project take?
Typically, it takes between 4 and 8 weeks, depending on whether we're only developing the brand identity or also the website and additional branding elements such as product, team or office photoshoot, corporate video, or custom stationery for your business.
We work with a fixed schedule from day one so you know exactly when we'll launch.
Do I need to get both branding and a website done together?
Not at all, we adapt and support you no matter where your business is in its journey:
-
If you already have a brand you love: We design your website respecting and enhancing your existing identity.
-
If you only need the brand: We create your complete visual identity so you can apply it wherever you need.
-
If you need everything: We handle the entire project so your brand and website are born together. We love working with you every step of the way.