Strategic design for brands that want to grow consistently
I'm Itziar Villar, a strategic designer and creative director at by Grá Design.
I work with professionals, brands, and businesses that need to create and organize their identity, redefine their positioning, or professionalize their digital presence to sustain their growth.
For me, design isn't about trends or quick fixes. Good design stems from analysis, sound judgment, and clear decisions that build brands with a strategic foundation.
My work focuses on strategy, naming, branding, and web design for brands that need to make informed decisions and build a solid foundation.
Kamel Dermopharmacy
Strategic rebranding and visual identity for a dermopharmacy brand with over a century of history
Canal Bakery
Design and ongoing management of brand elements for one of Barcelona's most iconic pastry shops, ensuring consistency, quality and criteria at every point of contact.
Rosa Piqueras
Premium web design and information architecture for a coach and speaker's personal brand in Barcelona
Flourish Real Estate
Branding, website redesign on an existing base, and visual identity for a boutique real estate agency in Barcelona
Strategic services tailored to your needs
01
Branding
We define the foundation of your brand: positioning, personality, message, and visual system. The goal is for your brand to be consistent, recognizable, and easy to apply in everyday life.
02
Custom Website Design
We design websites that are not only beautiful but also functional. Platforms aligned with your business identity, designed to convert, position, and scale your brand.
03
Naming with legal advice
Assistance in creating names for brands and projects, including linguistic analysis and legal validation. An important decision that should be made carefully and thoughtfully.
04
Growth Partner
I work continuously with brands that need creative and strategic support: new pieces, visual evolution, launches or expansion.
05
Motion And Video Editing
Design of graphic and animated pieces for networks, events and digital environments that reinforce your identity and capture attention.
06
Strategic consulting
Analysis, criteria and support to help you make aesthetic and strategic decisions with confidence.
Creative criteria
I work directly with you and, when the project requires it, I coordinate and manage other specialists in areas such as development, content, or legal to deliver comprehensive and well-organized solutions.
This allows me to maintain close collaboration and real control over the project, without sacrificing the capacity to handle larger projects.
Testimonials
Very happy with the result. We worked for several months on developing the brand, and Itziar was incredibly helpful and understood the brand completely, just like we did.
She handled the branding and all the graphic design for the project. She's super professional, and we'll definitely continue working with her on the brand.
Laura Avalos - Los Chapines
I enlisted Itziar's help to redesign my studio's logo and improve the website, and I couldn't be happier with the result!
I also want to highlight her friendly approach, which is greatly appreciated, and her dedication to ensuring a perfect outcome. I highly recommend her! Thank you so much for everything, Itziar!
Silvia Martinez - DD Design
