Strategy based design for businesses with vision
We work with founders and business owners who feel their brand is not communicating the level of what they offer. When a business does not project trust, clarity, or differentiation, the problem is rarely the product. It is usually how the brand is built.
I'm Itziar, Creative Director and founder of By Grá Design
I work with founders and businesses that need to build their brand from scratch or evolve what's no longer working.
But what I care about most is the process itself. My clients don't micromanage, they trust. And in return, I guide every step, keep them involved in the decisions that matter, and make sure they feel confident before we close the project. Not just delivered to. Ready to fly.
Good design doesn't come from trends or quick fixes. It comes from analysis, clear decisions, and a deep understanding of what the brand needs to say.
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FEATURED CLIENTS
Our Process
Listening and auditing
Before sketching anything, we sit down to analyze data and understand your market. I challenge assumptions and contrast what you tell me. If your initial diagnosis doesn't work, we face it with absolute honesty to find the true root of the problem.
Brand strategy
We set the foundations first. We define your market positioning, corporate goals, and clear strategic direction before opening Illustrator. This is the master plan that ensures your project has depth, context, and clear business alignment.
Visual identity and design
Once the foundations are set, we start the part you’ll love the most: the visuals. We build tailored, sophisticated assets from custom web design to packaging and visual systems driven by creative criteria and timeless elegance, completely avoiding copy-paste trends.
Autonomy or Partnership
We build a system designed to stand strong as you scale, giving you the tools to move forward alone. From there, you choose: you take the keys to your brand, or I stay on board as your fractional creative director to run your ongoing design and art direction.
What clients say
"THE PROFESSIONAL I NEEDED TO REVAMP MY WEBSITE"
I contacted by Grá Design because of the reviews and knew Itziar was the right person. She's a creative, dedicated professional with a great ability to listen.
Rosa Piqueras
"CLEAR AND COHERENT DIRECTION FOR OUR BRAND"
He perfectly understood the essence of KAMEL from the very beginning.
The support was close and the result is completely aligned with what we wanted to move forward.
Clara Polo Masriera
"AN EXCEPTIONAL EXPERIENCE AND AN IMPECCABLE RESULT"
She managed to organize the chaos in my head into a coherent, flawless, and meaningful project.
She has an extraordinary human and creative ability to restructure your website and your brand. I recommend her 1000%.
Priscila Santos