By Grá Design is a branding studio founded by Itziar Villar
We don't just create a pretty brand. We create an identity and brand assets that work and let you grow as much as you're going to.
By Grá Design was created to design brands that represent their core values and stay consistent in every asset, so they become recognizable.
Why By Grá Design exists
I started the studio because I was tired of seeing design that said nothing about the brand, its values, its market or its audience.
I'd seen too many visual identities that looked polished on the outside but were empty inside: decent logos, a nice flyer, but put them side by side and they didn't look like the same brand.
After three years working at agencies and seeing design I wouldn't want for my own business, I decided to found my own studio, where we now have more than five years of experience and have helped more than 50 businesses grow.
That means we sometimes take a little longer to get to the visuals, but when we do, everything has a reason.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
Brands that have grown their business with us
We've worked with more than 50 brands, on projects in real estate, hospitality, restaurants, start-ups and tech in Barcelona.
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Who I work with when a project needs it
Carlos Clusa
Motion designer, video editor and art director for businesses.
He has worked with CapitalOne, ElenPay and the show RAW in the Nordic countries.
He comes in at the final stage: once the brand has a soul, he gives it movement.
África Palau Cuenca
Partner at Societé Juridique, specializing in Corporate Law and Intellectual Property.
She covers naming, registration and patents. We handle that first to make sure your business is legally protected.
Gime Zaballa
Photographer, UGC creator and on-camera talent. Born in Buenos Aires, based in Barcelona.
Met her working at MiiN Cosmetics.
Sshe makes anyone feel comfortable in front of a camera, me included.
I'm Itziar Villar, founder of By Grá Design, with more than five years in branding and web design for real estate, hospitality, restaurant, start-up and tech businesses in Barcelona.
I don't make brands that just look good. At By Grá Design we create brands that represent you exactly as you are, so people see you and place you before you've said a word.
As well as hospitality and real estate, we work with tourism, physiotherapy, food and drink, fashion, and beauty and self-care.
I'm also an animal lover, enjoy a good glass of wine after a long day, love Marvel and spend a lot of my time learning.
What people who've already built their brand with us say
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
״The professional I needed to redo my website״
Rosa Piqueras
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
"A seamless experience and an impeccable outcome"
Priscila Santos
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
״Clear, consistent direction for our brand״
Clara Polo Masriera
Frequently asked questions about the studio
Do you work alone or do you have a team?
I lead every project myself from start to finish, from the first call to final delivery. I bring in outside specialists, such as motion, intellectual property or photography, when a project needs them, but this isn't a studio with dozens of people rotating through your account without you knowing who's looking after your brand.
How long has By Grá Design been around?
I've been working in branding and web design for more than five years, with clients in Barcelona and across Spain, from businesses just getting started to brands with decades of history that needed updating.
Do you work with clients outside Barcelona?
Yes. While the studio is based locally, I work with clients all across Spain and remotely with clients globally, including the US, Latin America, and the Middle East (and I'm always open to new locations—plus, I love to travel).