ElenPay: Visual restyling and promotional pieces for events

ElenPay, a fintech company specializing in instant payments with Bitcoin Lightning, needed to update its visual system to adapt to a new visibility context: international technology events.

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The project focused on developing a bold and contemporary creative direction that would reinforce its positioning without losing consistency with its original identity. New graphic applications for formats were explored.

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The result: a flexible visual language, with coherent physical and digital pieces that connect the fintech universe with a more dynamic and modern energy, while maintaining the brand's technological and reliable essence.

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In collaboration with @carlosclusa.studio