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How to choose a branding agency in Barcelona

Writer: Itziar Villar
Itziar Villar
23 hours ago
3 min read

To choose a branding agency in Barcelona, start with your project rather than the portfolio: the right kind of studio depends on your size, your sector and whether you need strategy, design or both. Prices run from €1,000 to well over €40,000, according to Theyesbrand's 2026 guide.




What kind of branding agency and studio are there in Barcelona?

There are four profiles in Barcelona, and each suits a different kind of project:


  • Independent designer: for a small brand with a tight budget and a very specific brief.

  • Small studio: one or a few people who run the project from start to finish, strategy and design included. A good fit for small and mid-sized businesses that want to talk to the person designing.

  • Specialist agency: large teams for brands with several product lines, campaigns or a presence in several countries.

  • Strategy consultancy: for companies that need to rethink their brand from the ground up, with many departments involved.


None is better than another. The question is which one fits your business and goals.



How to choose a branding agency in Barcelona for your business

Look at three things, in this order.

First, whether they've worked in your sector or a similar one: they'll understand your problems sooner.

Second, whether they start by asking. A good studio asks about your business, your customers and your competitors before talking about colors.

Third, whether they tell you who will do the work and when. A delivery date and a named contact are worth more than any promise.



What should you ask before you sign?

Get the answers in writing:

  • What exactly does the quote include?

  • How many proposals and rounds of changes are there?

  • Who does the work: the person I'm talking to, or someone else?

  • What's the schedule, with dates?

  • Will I get a brand guide so I can use the brand without relying on you?

  • If I need a new name, will it be checked legally?

If clear answers are hard to get before you sign, they'll be harder to get afterwards.






Who is By Grá Design studio for?

We're the right fit if you run a small or mid-sized business, especially in hospitality, real estate, FMCG, tech or service entrepeneurs and you want to deal with the same person throughout: at By Grá Design you'll talk to me, Itziar, and I coordinate your project from start to finish.


We did the brand strategy for La Barquette, the meat bar in Malasaña, and for Barm, a wine and fermentation bar in Valladolid. And the naming, branding and website for Bünik Home, a Barcelona real estate agency we've worked with every month since 2023.


Eva Caballe put it this way in her review: "she understood my idea from the very first moment."


What we don't do is a standalone logo. We want your brand to work, and a logo alone won't get it there. That's why we work with businesses ready to invest in their growth, and when you're ready to take that step, we'd love to take it with you.





Is an independent designer or an agency better?

It depends on the size of your project, not the label. For a small business, one person handling everything is usually quicker; for a brand with many moving parts, a team.


Does it have to be a Barcelona studio?

Not necessarily: the work can be done remotely, and we work both in Barcelona and remotely. But if you have premises, it helps if the studio can visit, see your street and meet your customers.


How much does branding cost in Barcelona?

Between €1,000 and well over €40,000, depending on who does it; at By Grá Design, from €1,500 + VAT, or €2,250 with brand strategy. We go into detail in how much does branding cost in Barcelona.


Looking for a studio and not sure where to start?


Comparing studios and not sure which one fits your business? Tell us what you're working on. We'll help you build a brand that represents you and works for your business, and you'll talk to me, Itziar, from the first call.

I'm Itziar Villar, founder and creative director of By Grá Design, a branding studio in Barcelona.


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