Brand identity, business cards, and website redesign for the real estate agency Flourish Barcelona
Creative direction and market research
Logo and symbol design
Visual system: color, typography, hierarchy and graphic system
Tone of voice
Business card and stationery design
Visual application of branding on the website
Flourish Barcelona is a boutique real estate agency that combines transparency, approachability, and exclusivity.
The project involved developing a comprehensive visual identity to solidify its position within Barcelona's high-end real estate market.
The logo combines a serif font with a custom isotype, projecting authority and contemporary style.
The color palette, dominated by deep wine, stone beige, and black, reinforces the sense of discretion and exclusivity.
The communication style was crafted to speak naturally with elegance: a confident, understated, and sophisticated voice that reflects the trust of a brand that belongs on the same level as its audience.
The website translates this identity to the digital environment, prioritizing a clean visual language.
The result is a coherent and recognizable experience that maintains the boutique character across all media, both physical and digital.
