Visual identity and custom logo for Carla González

Visual direction

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Custom typographic logo

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Visual system (palette, typography, graphic style)

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Brand applications

The project for CarlaGonzalez focused on developing an elegant and contemporary visual identity that reflects her professional yet approachable personality.

The core of the concept was a custom typographic logo, crafted to convey authenticity and individuality through balanced proportions and unique letterform details.

The color palette blends neutral tones with warm accents, expressing confidence and sophistication, while the supporting typography enhances readability and consistency across all touchpoints.

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The result is a flexible, distinctive, and timeless identity adaptable to both digital and print applications that clearly communicates Carla’s essence.