Branding and logo for Carla González, copywriter
Carla is a creative and copywriter. When she decided to open her own studio, we designed a professional, honest and down-to-earth brand for her.
Client
Carla González
Sector
Copywriting
Market
Barcelona
The starting point: a copywriter opening her own studio
Carla is a creative and copywriter: someone warm who supports and guides her clients through every project. When she decided to open her own studio, she needed a brand that matched the quality of her work and presented her as a professional without losing that warmth.
Why a copywriter's brand has to sound like her
For someone who makes a living from words, the brand had to sound like her as much as it looked good. Professional, honest and down to earth: those three ideas guided every decision.
What we designed for Carla: logo and identity
We designed a typographic logo using her name and a complete visual identity, with colours, typefaces and the rules for combining them.
It's all captured in a brand guide, so Carla can apply it herself on her website, her social media and every proposal she sends.
The result: a personal brand that matches the quality of her work
A professional, recognisable personal brand that lets Carla present her studio with the same confidence she brings to her work.
When someone makes a living from words, their brand has to sound like them as much as it looks good.
What Carla says
10 out of 10. She came recommended by a great designer, and the solution she proposed was sensitive and spot on.
Carla González