Branding for NatàliaPrats Studio
We created a distinctive, memorable visual identity that reflects Natàlia's values: professionalism, warmth and support.
Client
NatàliaPrats Studio
Sector
Social media, photography and community management
Market
Barcelona and Spain
The starting point: a studio that needed an identity of its own
Natàlia runs her own studio and needed an identity that presented her work with the same care and the same personal touch she brings to every client.
Why Natàlia's brand started from three values
Before designing anything, we defined what the brand needed to say: professionalism, warmth and support. Those three values sometimes pull in different directions, and the challenge was for the brand to express all of them at once without feeling cold or too casual.
What we designed for NatàliaPrats Studio
A logo built on her name and a complete visual identity, with colours and typefaces chosen to carry those three values through every piece, from business cards to the documents each client receives. All of it gathered in a brand guide.
The result: an identity of its own, professional and approachable
An easy-to-remember identity that presents Natàlia's studio exactly as it is: professional, approachable and right there with its clients.
Professional and approachable aren't opposites: they're two things a good identity can say at the same time.
What other clients say
Finding Itziar was one of the luckiest things that happened to us at such an important moment as launching a brand.
Bea Dávalos