Creative direction and identity extension for an ElenPay event
We designed an extension of ElenPay's identity for trade fairs and events: new illustrations and materials to break into international sectors without breaking what they already were.
Client
ElenPay
Sector
Instant payments
Market
Global
The starting point: a payments brand heading to international trade fairs
ElenPay, an instant payments company, already had a defined identity. It was heading to international trade fairs and events and needed strong materials to stand out in new sectors.
Why ElenPay needed to stand out without changing its brand
At a trade fair, a brand has seconds to get someone to stop at its stand, and the temptation is to come up with something eye-catching that has nothing to do with who you are. The challenge was to gain presence without breaking the identity ElenPay had already built.
What we created: an extension of ElenPay's identity for events
We designed an extension purely for trade fairs and events: new illustrations, stickers and materials that keep the brand's codes and turn up the volume.
It's used on the stand, on the giveaways and in the communications for each event.
The result: a brand you recognise, even at a trade fair
ElenPay is recognisable in the same way day to day and at an international trade fair, with its own resources for every occasion.
Standing out at a trade fair doesn't mean changing your brand: you can turn up the volume without breaking what you already are.
What other clients say
We're delighted with her work. To start with, she's very approachable, so the client service is top-notch.
Roger Vericat