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Brand assets and event design for Pastisseria Canal

We've been working with this pastry shop since 2024, creating new designs for its shops and events without losing the character it already had.

Brand design for Pastisseria Canal · By Grá Design

Client

Pastisseria Canal

Sector

Pastry shop

Market

Barcelona

The starting point: a pastry shop with decades of craft in Barcelona

Pastisseria Canal is a Barcelona pastry shop with decades of craft and a brand its customers already recognise. It didn't need a new identity, but someone to create the new pieces the business kept asking for.

Why the new pieces couldn't break Canal's brand

When a brand has history, the risk isn't falling behind, it's that every new piece looks like it belongs to a different pastry shop. The challenge was to design for its shops and events while respecting what Canal already is.

What we've designed for Pastisseria Canal since 2024

We worked with the existing identity and carried it into graphics for the shops, event materials and seasonal pieces, always with the same colours, typefaces and codes.

Since 2024 we've been their design studio whenever they need something new.

The result: new pieces that are still unmistakably Canal

A pastry shop with decades of history that launches new pieces every campaign while still looking like itself.

A brand with history doesn't need reinventing every campaign; it needs someone to apply it with care.

What other clients say

I commissioned a piece of work from her and she captured my idea from the very first moment. Her design was exquisite and she was very reliable with the deadline.

Eva Caballe

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