Web design for Check QR Pay

Check QR Pay needed to explain clearly what it does. We designed a website that turns a complicated technical service into something anyone can understand in seconds.

Client

Check QR Pay

Sector

QR payments

Market

Spain and Europe

The starting point: a QR payment service that was hard to explain

Check QR Pay offers a QR code payment system. The service worked, but it was hard to explain: people landing on the website couldn't tell within a few seconds what it did or why it was right for them.

Why a complex tech company needs a simple website

When a product is technical, the temptation is to explain everything, and the result is usually a website that overwhelms rather than convinces. The challenge was to say just enough, in the right order, so anyone could understand it straight away.

What we did: structure, message and design for the Check QR Pay website

We started with the content architecture: what a client needs to know, in what order and with which examples. Then we designed the website on that structure, around an idea that explains itself, the pleasure of not having to wait, with the success stories front and centre.

The result: a technical service you understand in seconds

Check QR Pay's website has become the first explanation of the service: the team can send it to a potential client and let it do the work.

The more technical what you sell, the simpler your website needs to be.