Naming, branding and stationery for the real estate agency Bünik Home
We created Bünik Home's brand from the name to the very last document, so it conveys the same trust they do when they look after you.
Client
Bünik Home
Sector
Real estate
Market
Barcelona
The starting point: ten years of experience and a brand still to create
Bünik Home is a real estate agency in Barcelona with more than ten years of experience. They needed a brand of their own that conveyed the warmth with which they treat every client, and they asked us to support them from the name onwards.
Why consistency is trust in real estate
In this sector, trust is won or lost in every document: a signing folder, a pack for a property owner, an Idealista profile. If you commission a brand and then improvise every format, the brand loses value and the agency loses leads.
The challenge wasn't to create a pretty identity, but a brand that worked just as well on paper as on screen.
What we created for Bünik Home: name, identity, stationery and monthly design
We started with the name and an analysis of the Barcelona property market. Then we built a flexible identity, with a custom typeface in the logo, and carried it through to the corporate stationery, property packs, business cards with QR codes and materials for owners and investors.
Since the launch we've remained their external design studio: every month we oversee and design the new pieces the business needs.
The result: a real estate agency you recognise at every touchpoint
Today Bünik Home is recognised in the same way on a business card, its website, Idealista and Google Maps. Consistency doesn't depend on someone remembering the brand guide: it's always under control.
In real estate, a brand isn't won or lost on the logo but on every document. That's why Bünik Home didn't just need a brand guide, but someone looking after every new piece.
What other clients say
I worked with Itziar on the design of my business cards and flyers for the real estate agency I work at, and they turned out really professional. Clients often tell us how well designed they are.
Guiomar Adria