Brand strategy in Barcelona. What to say, who to say it to and how, before designing a thing.
By Grá Design creates brand strategies for businesses that are about to open or change, like Barm in Valladolid and La Barquette in Madrid: what to say, who to say it to and how, before designing a thing.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
What is brand strategy?
It's the work that decides what your business needs to say, who it's talking to and who it's up against, before anyone designs a logo.
It's the foundation your design, menu, website and even your space are built on, whether I do them or another studio does.
When do you need a brand strategy?
Before you open, or before you invest in a space, design and a website.
And when you have a clear concept that's hard to explain, like a fermentation bar or a meat bar.
What happened with these strategies
Two real openings built on my brand strategy.
BARM OPENED ON JUNE 2
I delivered Barm's strategy in February 2026. The wine and fermentation bar opened in Valladolid four months later.
LA BARQUETTE IN THE PRESS
La Barquette opened in September 2026, and the press highlights exactly the ritual I defined in the strategy: tray, tongs and ice cream.
A SPACE WITH A POINT OF VIEW
For La Barquette, I proposed dark wood, metal and burgundy tones, and it opened in that same direction.
A VOICE FOR EVERY CHANNEL
For Barm, I wrote the brand voice for the menu, signs, website and social media. The fridge says: «Live product. Open with curiosity».
Looking for brand strategy in Barcelona?
I create brand strategies for businesses that are about to open or change.
That includes market and competitor research, audience, positioning, brand voice, taglines and key brand moments.
You can have me do the design too, or take the strategy to another studio: for Barm and La Barquette, TheCloudStudio designed the visual identity based on my strategy.
Want strategy and design together? Here's how I approach branding in Barcelona.
Brands that have grown their business with us
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Naming, branding and stationery for the real estate agency Bünik Home
Naming, branding and packaging for Los Chapines, coffee from Guatemala
Branding for NatàliaPrats Studio
Design and digital services for your business
Branding
Brand strategy, a complete visual identity and everything your business needs to look the part from day one. Starts at €1,500.
It's what we do most, and it has its own page with all the details.
Web Design
Content structure, responsive design, on-page SEO and a full build in Wix Studio. Starts at €1,500, or €3,500 with branding, because a website without a brand behind it just doesn't hold up.
And now with GEO too, so AI tools can find you.
Naming
We find the right name for your business, based on its personality, market and audience. Every name gets a preliminary search and an availability check backed by an intellectual property specialist, ready to register with the Spanish Patent and Trademark Office.
Motion graphics or corporate video
We bring your brand to life in motion: video, animation and social media content, so it works just as well moving as it does standing still.
Ongoing Design Partner
Support after launch, so your brand grows with you and stays consistent. It's like having your own in-house studio without having to hire one.
SEO + GEO: get found on Google and by AI.
We optimize your brand so it shows up at the top of Google (SEO) and becomes the source AI tools like ChatGPT, Claude and Gemini recommend (GEO).
What clients say
״Clear, consistent direction for our brand״
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
Clara Polo Masriera
״The professional I needed to redo my website״
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
Rosa Piqueras
"An exceptional experience and a flawless result"
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
Priscila Santos
Why your business needs good branding
Does the strategy include a logo?
No. The strategy decides what to say; the design comes next. You can have me do both or take the strategy to another studio.
How much does a brand strategy cost?
It depends on how deep the research goes. I'll give you a clear range after our first call.
Does it work for any business?
Yes, but it makes the biggest difference for new concepts that are hard to explain, like a fermentation bar or a meat bar.
How long does it take?
You'll get a fixed schedule in the proposal, before we start.