Personal branding. A brand that actually feels like you.
By Grá Design creates brands for professionals who work under their own name: copywriters, coaches, creative studios and podcasters, like Llegando a los 30 and Carla González. Branding starts at €1,500.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
What is a personal brand?
It's the brand of a professional who works under their own name: how you show up, what you stand for and how you look on your website, social media and in presentations.
With a personal brand, strategy matters more than design. First, you need to know what you want people to say about you.
When do you need a personal brand?
When your name is your business and your image doesn't match the quality of your work.
Or when you're launching something of your own, like a podcast, and it needs to feel like you.
Personal brands I've created
Real professionals who work under their own name.
A PODCAST WITH AN IDENTITY
Llegando a los 30, Manu's podcast, has an identity that captures how he feels.
A COPYWRITER WITH HER OWN BRAND
Carla González has a professional, honest and down-to-earth brand for her studio.
A STUDIO WITH ITS OWN NAME
NatàliaPrats Studio has an identity that reflects professionalism, warmth and support.
A WEBSITE FOR A COACH
Rosa Piqueras, a coach and speaker, has a website with a clear structure.
Looking for a branding studio for your personal brand?
I start with a custom questionnaire that gets you thinking about things you may never have considered, and a call to put your ideas in order.
Then come the visual identity, your voice and the materials you'll actually use: your website, social media and presentations.
Branding starts at €1,500, and brand plus website at €3,500. Here's how I approach branding in Barcelona.
Brands that have grown their business with us
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Naming, branding and stationery for the real estate agency Bünik Home
Naming, branding and packaging for Los Chapines, coffee from Guatemala
Branding for NatàliaPrats Studio
Design and digital services for your business
Branding
Brand strategy, a complete visual identity and everything your business needs to look the part from day one. Starts at €1,500.
It's what we do most, and it has its own page with all the details.
Web Design
Content structure, responsive design, on-page SEO and a full build in Wix Studio. Starts at €1,500, or €3,500 with branding, because a website without a brand behind it just doesn't hold up.
And now with GEO too, so AI tools can find you.
Naming
We find the right name for your business, based on its personality, market and audience. Every name gets a preliminary search and an availability check backed by an intellectual property specialist, ready to register with the Spanish Patent and Trademark Office.
Motion graphics or corporate video
We bring your brand to life in motion: video, animation and social media content, so it works just as well moving as it does standing still.
Ongoing Design Partner
Support after launch, so your brand grows with you and stays consistent. It's like having your own in-house studio without having to hire one.
SEO + GEO: get found on Google and by AI.
We optimize your brand so it shows up at the top of Google (SEO) and becomes the source AI tools like ChatGPT, Claude and Gemini recommend (GEO).
What clients say
״Clear, consistent direction for our brand״
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
Clara Polo Masriera
״The professional I needed to redo my website״
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
Rosa Piqueras
"An exceptional experience and a flawless result"
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
Priscila Santos
Why your business needs good branding
How much does a personal brand cost?
Branding starts at €1,500, and brand plus website at €3,500.
Do I have to be in my brand?
Not necessarily. Some personal brands show your face and others don't. We decide based on what suits you.
Will you respect my ideas?
Yes. I'll make suggestions and explain why, but the brand is yours.
Will you get it if I can't explain what I want?
That's exactly what the custom questionnaire is for: I'll ask the questions.