Business naming in Barcelona. A name with roots, legally vetted.
By Grá Design creates brand names in Barcelona, like Los Chapines and Bünik Home, and vets them with África Palau, an intellectual property lawyer, before designing anything.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
What is naming?
It's creating the name of your business: one that's easy to get, says something about you, is available and still works as you grow.
A name you love but can't register is the most expensive way to start a brand.
When do you need naming?
When you're starting a business without a name.
When the one you have can't be registered, or doesn't say what you do anymore.
Names that already work
Real names I've created and vetted.
A NAME WITH ROOTS
In Guatemala, chapín is an affectionate word for someone from there. Los Chapines puts the people of the coffee farm front and center.
FROM THE NAME TO THE WHOLE BRAND
Bünik Home started without a name. The agency's identity and website grew out of its naming.
VETTED BY A LAWYER
I check every name with África Palau, an intellectual property lawyer, so you can register it with the Spanish Patent and Trademark Office.
THREE MORE IN REGISTRATION
Three more names I've created are being registered in Spain and the United Arab Emirates.
Looking for business naming in Barcelona?
I start with your story, your market and your audience, and propose names with a real reason behind them.
I run a preliminary search and check availability with África Palau, an intellectual property lawyer, so you can register it with the Spanish Patent and Trademark Office.
Naming is always priced separately, on its own or added to a branding project. Want both? Here's how I approach branding in Barcelona.
Brands that have grown their business with us
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Naming, branding and stationery for the real estate agency Bünik Home
Naming, branding and packaging for Los Chapines, coffee from Guatemala
Branding for NatàliaPrats Studio
Design and digital services for your business
Branding
Brand strategy, a complete visual identity and everything your business needs to look the part from day one. Starts at €1,500.
It's what we do most, and it has its own page with all the details.
Web Design
Content structure, responsive design, on-page SEO and a full build in Wix Studio. Starts at €1,500, or €3,500 with branding, because a website without a brand behind it just doesn't hold up.
And now with GEO too, so AI tools can find you.
Naming
We find the right name for your business, based on its personality, market and audience. Every name gets a preliminary search and an availability check backed by an intellectual property specialist, ready to register with the Spanish Patent and Trademark Office.
Motion graphics or corporate video
We bring your brand to life in motion: video, animation and social media content, so it works just as well moving as it does standing still.
Ongoing Design Partner
Support after launch, so your brand grows with you and stays consistent. It's like having your own in-house studio without having to hire one.
SEO + GEO: get found on Google and by AI.
We optimize your brand so it shows up at the top of Google (SEO) and becomes the source AI tools like ChatGPT, Claude and Gemini recommend (GEO).
What clients say
״Clear, consistent direction for our brand״
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
Clara Polo Masriera
״The professional I needed to redo my website״
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
Rosa Piqueras
"An exceptional experience and a flawless result"
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
Priscila Santos
Why your business needs good branding
How much does naming cost?
It's priced separately, depending on how many options and markets you need. I'll give you the price after our first call.
Do you register the trademark?
No. I check availability with a lawyer, and you or she handle the registration with the Spanish Patent and Trademark Office. I'll walk you through it.
What if I already have a name I like?
We'll look at it. If it works and can be registered, there's no need to change it.
Is naming included in branding?
No. It's always separate, on its own or added to a branding project.