Rebranding in Barcelona. Refresh your brand without losing who you are.
By Grá Design rebrands businesses in Barcelona that have outgrown their image, like MyFriendCoffee, which went from one café to three, and Kamel, a dermopharmacy founded in 1932. Starts at €1,500.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
What is a rebrand?
It's refreshing the brand of a business that already works: what it says, how it looks and how it sounds.
It starts with who you already are. What works stays. What doesn't feel like you anymore changes.
When do you need a rebrand?
When your business has grown and your brand hasn't. When people walk by without coming in, when you're about to raise your prices or when you'd rather not hand out your business card.
And when your brand was thrown together just to get started, and never really showed what you do.
What happened after the rebrand
Real results from businesses that refreshed their brand with me.
FROM ONE CAFÉ TO THREE
After its rebrand, storefront signage included, MyFriendCoffee went from one café to three and is getting ready to open its fourth.
NEARLY A CENTURY OF HISTORY
Kamel has been a dermopharmacy since 1932. Its rebrand refreshed the brand while honoring nearly a century of history.
OVER 22,000 VIEWS
Nat Cebrián Studio launched its new brand and website with three videos that racked up more than 22,000 views.
READY FOR TRADE SHOWS
ElenPay expanded its identity for international trade shows and events without losing what it already was.
Looking for a rebranding studio in Barcelona?
By Grá Design rebrands businesses that have outgrown their image.
I start by understanding what's working and what isn't, with a custom questionnaire and a look at your market. Together we decide what stays and what changes. Then I design the new identity, roll it out across your materials and hand you a brand guide.
4 to 8 weeks, with a fixed schedule from day one.
Here's how I approach branding in Barcelona.
Brands that have grown their business with us
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Naming, branding and stationery for the real estate agency Bünik Home
Naming, branding and packaging for Los Chapines, coffee from Guatemala
Branding for NatàliaPrats Studio
Design and digital services for your business
Branding
Brand strategy, a complete visual identity and everything your business needs to look the part from day one. Starts at €1,500.
It's what we do most, and it has its own page with all the details.
Web Design
Content structure, responsive design, on-page SEO and a full build in Wix Studio. Starts at €1,500, or €3,500 with branding, because a website without a brand behind it just doesn't hold up.
And now with GEO too, so AI tools can find you.
Naming
We find the right name for your business, based on its personality, market and audience. Every name gets a preliminary search and an availability check backed by an intellectual property specialist, ready to register with the Spanish Patent and Trademark Office.
Motion graphics or corporate video
We bring your brand to life in motion: video, animation and social media content, so it works just as well moving as it does standing still.
Ongoing Design Partner
Support after launch, so your brand grows with you and stays consistent. It's like having your own in-house studio without having to hire one.
SEO + GEO: get found on Google and by AI.
We optimize your brand so it shows up at the top of Google (SEO) and becomes the source AI tools like ChatGPT, Claude and Gemini recommend (GEO).
What clients say
״Clear, consistent direction for our brand״
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
Clara Polo Masriera
״The professional I needed to redo my website״
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
Rosa Piqueras
"An exceptional experience and a flawless result"
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
Priscila Santos
Why your business needs good branding
How much does a rebrand cost?
It starts at €1,500, same as a branding project. The final price depends on how much needs refreshing.
Do I have to change my name?
Almost never. If your name works, it stays. If it has to change, naming is priced separately and checked by an intellectual property lawyer.
Can I refresh just part of my brand?
Yes. Sometimes it's enough to clean up what you have and create what's missing, like I did with ElenPay for its trade shows.
Will my customers still recognize me?
Yes, as long as the rebrand starts from who you already are. With Kamel, we refreshed a brand with nearly a century of history while honoring what it means to its customers.