Restaurant and bar branding in Barcelona. So people get your place before they even taste the food.
By Grá Design is a branding studio in Barcelona for restaurants, bars and cafés. I created the brand strategy for La Barquette in Madrid and Barm in Valladolid, and rebranded MyFriendCoffee in Barcelona. Branding starts at €1,500.
Who we work with:
Real Estate Agencies Tech Hospitality Coaching Physiotherapists Food and Beverages Creatives Beauty and Self-Care Brands
What is restaurant branding?
It's figuring out what your place should say, and then turning that into everything your guests see and touch: your storefront, your menu, your bar and your social media.
It doesn't start with a logo. It starts with who you're talking to, how your place should feel and what people remember on their way out.
When does your restaurant need branding?
Ideally before you open, so your menu, your storefront and your space can all grow out of the strategy. I handed Barm its strategy four months before opening day. With La Barquette, I started almost a year ahead.
Or when you're already open and people keep walking past without coming in.
What happened at these places
Real results from restaurants, bars and cafés I've worked with.
FROM ONE CAFÉ TO THREE
MyFriendCoffee, a specialty coffee shop in Barcelona, rebranded with me. Today it has three locations and is getting ready to open its fourth.
A RITUAL THE PRESS LOVES
La Barquette opened in Malasaña in September 2026. AS, Revista PLÁCET and KOAX Magazine all highlight the tray, the tongs and the ice cream on your way out: the ritual I defined in the strategy.
STRATEGY BEFORE CONSTRUCTION
I delivered Barm's strategy in February, and the bar opened in Valladolid on June 2, 2026, with its menu, bar and voice all built on it.
THE LOOK AND FEEL OF THE SPACE
For La Barquette, I proposed dark wood, metal and burgundy tones. It opened with wood, steel, ceramics and leather in wine, chocolate and cream tones.
Looking for a branding studio for your restaurant in Barcelona?
By Grá Design is a branding studio in Barcelona that works with restaurants, bars and cafés all over Spain. I can do the strategy, the visual identity or both, depending on what your project needs.
That includes market and audience strategy, a visual identity with brand guidelines, the voice of your menu, direction on the space for your interior designer, and the ritual that makes people remember you.
Need a name? Naming is priced separately, and I check it with an intellectual property lawyer.
Here's how I approach branding in Barcelona.
Brands that have grown their business with us
Pre-launch brand strategy for La Barquette, the new meat bar in Madrid's Malasaña neighborhood.
Rebranding for MyFriendCoffee, a speciality coffee shop in Barcelona
Strategic rebranding for Kamel, dermocosmetics since 1932
Naming, branding and stationery for the real estate agency Bünik Home
Naming, branding and packaging for Los Chapines, coffee from Guatemala
Branding for NatàliaPrats Studio
Design and digital services for your business
Branding
Brand strategy, a complete visual identity and everything your business needs to look the part from day one. Starts at €1,500.
It's what we do most, and it has its own page with all the details.
Web Design
Content structure, responsive design, on-page SEO and a full build in Wix Studio. Starts at €1,500, or €3,500 with branding, because a website without a brand behind it just doesn't hold up.
And now with GEO too, so AI tools can find you.
Naming
We find the right name for your business, based on its personality, market and audience. Every name gets a preliminary search and an availability check backed by an intellectual property specialist, ready to register with the Spanish Patent and Trademark Office.
Motion graphics or corporate video
We bring your brand to life in motion: video, animation and social media content, so it works just as well moving as it does standing still.
Ongoing Design Partner
Support after launch, so your brand grows with you and stays consistent. It's like having your own in-house studio without having to hire one.
SEO + GEO: get found on Google and by AI.
We optimize your brand so it shows up at the top of Google (SEO) and becomes the source AI tools like ChatGPT, Claude and Gemini recommend (GEO).
What clients say
״Clear, consistent direction for our brand״
She understood the essence of KAMEL perfectly from the very first moment.
She was with us every step of the way, and the result is exactly what we wanted to move forward.
Clara Polo Masriera
״The professional I needed to redo my website״
I got in touch with By Grá Design because of their reviews, and I knew Itziar was the right person. She's creative, committed and a really good listener.
Rosa Piqueras
"An exceptional experience and a flawless result"
She turned the chaos in my head into a cohesive, flawless project full of meaning.
She has an incredible human and creative talent for rethinking your website and your brand. I recommend her 1000%.
Priscila Santos
Why your business needs good branding
How much does restaurant branding cost?
Branding starts at €1,500, and brand plus website starts at €3,500. Pre-opening strategy, menus, signage or naming are priced based on your project.
Do you design the interior too?
I don't do interior design or construction. In the strategy, I set the direction for the space, the materials, the zones and the guest experience, so your interior designer has a clear brief.
Do you only work in Barcelona?
No. My studio is in Barcelona, but I work with restaurants and bars all over Spain, like La Barquette in Madrid and Barm in Valladolid.
How long does it take?
Branding takes 4 to 8 weeks. For pre-opening strategy, it's best to start months ahead: I delivered Barm's four months before opening day.