We created a visual identity with a lot of personality to help Carla's studio show the value of her work. After many years of experience working in other agencies, she now has opened her own studio, where she works side by side with clients by understanding their needs and auditing decisions.

About the project

Carla González came to the studio with an incredible project and massive value in her work, and she needed her visuals to show it. There was a clear gap between the actual quality of what she offered and what people perceived from the outside when looking at her brand.

Show expertise

The gap between your true worth and what you project visually can cause people to overlook what's right in front of them. We helped Carla be truly seen, and through that, her audience valued her experience, her knowledge, and her values. Sometimes your business is doing great and you know your worth, you just need to make others see it too. That’s exactly what we are here for, to help you make others see it.

Understanding the market before designing

To me, design is the final step, never the first. Before opening any software, we looked closely at what we wanted to communicate and the core pillars behind her business. We needed her brand to tell the exact truth and show the professionalism behind her daily work.

Custom logo design

We designed a logo from scratch and defined a clean, memorable, and intentional visual identity built around her real values. We delivered clear visual and typographic guidelines so she can easily apply her new brand with total consistency across any platform she chooses in the future.

The result

By introducing a logo and a visual identity aligned with her services, her brand perception improved instantly. Now, her visuals communicate her values before she even speaks, building the immediate trust her ideal clients need to choose her.

Is your business doing great but you feel your visuals don't show your true worth? Reach out