ElenPay needed a version of their identity designed specifically for international events in new sectors and markets, without breaking their existing brand consistency, while refreshing their look and being more eye-catching.

About the project

ElenPay needed to adapt their visual identity to a new market context to gain international visibility. The idea was to expand without breaking: a version of the identity designed solely for the event environment, allowing them to enter new sectors without losing consistency with who they already were.

What we did

A system designed for events

We created a flexible and contemporary graphic system, easy to adapt to physical and digital formats, designed specifically for tech environments and international events.

Illustrations for an eyecatching brand

We designed custom illustrations to reinforce a more eye-catching direction with more personality, moving away from the usual visual language of the fintech sector without losing what already identified the brand.

Merchandising to get unnoticed

At an event, being seen is not optional. We designed merchandising crafted to ensure ElenPay wouldn't go unnoticed among the hundreds of booths competing for the same attention.

Consistent signage across every format

We worked on small and large-format signage, consistent with one another, so the brand could be recognized at a glance at any point of the event.

Why it matters

Investing in an event and not taking care of the design is spending, not investing. If you want to be remembered, you need an image aligned with your sector that gets you noticed and ensures they remember you afterward.