Nat Cebrián Studio needed a brand identity and a website as clear as their way of working. We removed the noise and organized what was already working beautifully.

About the project

Nat Cebrián Studio works based on aesthetic clarity and functional criteria, but their visual identity and website did not fully reflect it yet. They asked us to review both so they would speak the exact same language as their way of working.

What we did

There were elements in the identity that brought nothing to the table, and others that did work were getting diluted amid all that visual noise.

Defining what to keep and what to renew

We decided with clear criteria what to keep and what to renew in the identity, instead of redesigning everything from scratch for no reason. We reinforced what was already providing structure and brand recognition.

A website designed for easy navigation

Their previous website was pure copy, lacking a clear structure to guide the user. We mapped out everything that needed to be there: which sections, which texts were actually relevant, and which ones were unnecessary. With that clear, we built a visual hierarchy so that what mattered most stood out over what didn't.

The final touch

We added animations for social media created by Carlos Clusa, bringing movement to an identity that already had very clear foundations.