Canal already had a solid brand identity. Since 2024, we’ve been working with them on ongoing design projects to keep it strong and consistent across every new piece.

About the project

TheFoodTellers reached out to us in 2024 to help them with their client, Pastisseria Canal, a brand with a massive physical presence and deeply established recognition. Since then, we’ve been working together consistently on ongoing projects. This isn't a project with a strict start and finish; it's a long-term collaboration that has naturally evolved over time.

A roll-up for 20,000 people

In 2025, we designed the roll-up for Canal’s booth at CroissantFest, an event with over 20,000 attendees. It was strategically crafted to catch people's eyes straight from the long waiting lines.

What we did

Applying the brand with clear direction, not reinventing it

Sometimes you don't need to reinvent the wheel; you just need to apply what already exists with criteria to strengthen the brand. That has been our approach for every single task: keeping the same creative direction across different formats, without wasting time or money redefining something that already worked beautifully.

Years of ongoing work, the same criteria

Since 2024, we’ve worked on newsletters, refined the illustrations for the brand's traditional 'monas,' designed signage, and created in-store videos. These are independent tasks over time, but there is always the exact same visual language behind each one.