Rosa Piqueras
Rosa needed a new website urgently, without compromising on high standards. We gave it structure, clarity, and the technical security that her previous site was missing.

Client
Rosa Piqueras
Market
Coach
Service
Information architecture, strategic direction, premium web design, security and hosting, offboarding
About the project
Rosa works as a high-level coach and speaker, and her business is built on trust and clarity of message. Her previous website had a confusing structure, an unpolished user experience, and a visual hierarchy that failed to help anyone understand her value proposition. She needed a new site urgently, without relying on quick fixes, while also resolving security issues inherited from her previous developer.
What we did
More than just a technical problem
The challenge wasn't only to launch a functional website. We needed to organize the message, elevate her personal brand perception, and build a digital experience that matched a premium service, all within a very tight deadline.
Clarity above all
We worked on the typographic hierarchy to make it clear and legible, a clean visual structure, an individual page for each service, and an intuitive, consistent navigation across any device.
A wrap-up without all the dependencies
We prepared custom walkthrough videos as part of the project wrap-up, so Rosa could manage her website autonomously, without depending on anyone else to make basic changes.





