Strategic and creative brand support for Pastisseria Canal
About the project
Pastisseria Canal is a brand with a strong heritage, recognition, and a well-established physical presence. In this type of project, the value lies not in reinventing the identity, but in knowing how to apply it with respect, sound judgment, and consistency.
When a brand has so many touchpoints: product, store, communication, social media, and targeted campaigns, any inconsistency is immediately noticeable. Therefore, design cannot be addressed with isolated actions or improvised solutions.
What we do
Design and ongoing management of brand elements for one of Barcelona's most iconic pastry shops, ensuring consistency, quality, and sound judgment at every brand touchpoint.
In collaboration with Nacho Ballesta.
Continuous graphic design applied to a premium gastronomic brand
Working with Pastisseria Canal is conceived as a strategic and creative brand partnership. This ongoing collaborative approach allows for design decisions to be made with a holistic vision, maintaining visual consistency and enhancing brand perception over time.
This model enables us to:
Maintain brand identity in every new application
Maintain a consistent visual language
Respond quickly to real-world needs
Avoid deviations that weaken the brand
Designing in this way helps create a stronger, more professional, and more consistent brand.
Services developed in brand support
Packaging Design
Design and adaptation of packaging respecting the brand's visual identity, taking care of graphic hierarchies, materials and presence at the point of sale.
Design of bags and physical supports
Application of the visual system to bags and physical supports understood as an essential part of the brand experience.
Graphic design for campaigns and specific actions
Design of large format banners and graphic pieces for commercial actions, events and campaigns, maintaining consistency even in high impact media.
Social media content design
Design of graphic pieces for social networks that respect the tone, aesthetics and visual rhythm of the brand, avoiding generic templates.
Newsletter Design
Newsletter design aligned with the brand's visual universe, reinforcing the relationship with the client and the perception of quality.