Creative direction, branding, naming and packaging for a specialty coffee brand focused on origin
About the project
Los Chapines was born from a desire to pay homage to the origins of coffee and traditional farm processes. The brand is aimed at those who understand coffee as a ritual and an experience.
The result is a brand with character, one that connects emotionally and stands out in the specialty coffee market.
What we did
We developed a brand name that connects with its origin and values, along with a strategic and scalable visual universe, where every element from the logo to the packaging and audiovisual content reinforces the narrative of authenticity, tradition and quality.
Project Services
Branding
Creative Direction
Creative direction of brand photoshoots
Custom Lettering
Packaging Design
Website design
Brand Activation
Brand Shooting Direction
We defined materials, overall styles, lighting, props, and compositions together with our photographer, Gime Zaballa. We directed the product and lifestyle shoot in Barcelona.
Client trstimonial
Very happy with the result. We worked for several months on developing the brand, and Itziar was incredibly helpful and understood the brand completely, just like we did.
She handled the branding and all the graphic design for the project.
She's super professional, and we'll definitely continue working with her on the brand.
Laura Avalos - Los Chapines