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Visual identity restyling for the cryptocurrency payment fintech company ElenPay
About the project
ElenPay needed to adapt its visual identity to a new market context to gain international visibility without losing brand consistency.
The purpose of this expansion and adjustment was to access and integrate into events in a new market sector for the company with a renewed identity that would only be used in the event environment—expanding without breaking with the existing brand.
What we did
The project focused on creating a flexible, contemporary graphic system that is easily adaptable to physical and digital formats, especially in technological environments and international events.
Project Services
Creative Direction
Visual Restyling
Brand Consistency & Growth
Event Assets
Custom illustrations
Merch Design
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