Branding for a restaurant in Paris: Les Frites
About the project
Les Frites is a fast-food concept in Paris focused on high-quality fried food, with a clear positioning: straightforward, recognizable, and distinctive cuisine.
The project's objective was to create a simple, powerful visual identity adaptable to all touchpoints: storefront, menu, packaging, and social media.
Because in the restaurant business, the product is key.But branding is what makes customers choose you.
The Challenge
Designing a brand for a fried food restaurant can easily fall into the trap of generic approaches: saturated colors, haphazard typography, and interchangeable aesthetics.
Les Frites faced a different challenge:to create a clean, memorable, and contemporary visual identity, capable of conveying quality without losing the essence of fast food.
A brand that would work both on the street and on Instagram.
