Secure your branding project spot, available from may. Inquire here.
Brand Strategist for Ambitious Brands
I work in strategic branding in Barcelona with founders and brands who need clear positioning before investing in visuals. No large agency involved, people behind the brand alignment, you'll always have someone to reach when you need to. strategy, design and alignment that drives your brand.
What does this service include?
- Brand audit and competitive analysis in your sector
- Target audience definition
- Strategic positioning: the phrase that decides everything else
- Brand architecture if you have multiple products or lines
- Brand platform: mission, vision, values
- Core narrative and key messages per channel
- Strategic naming if the project requires it
- Final strategic document ready for internal use and with external collaborators
Brand Strategy benefits
- Strategy dictates. Without a strategic foundation, every subsequent branding decision is made arbitrarily.
- Lower costs for everything that follows: visuals, website, packaging, communication, and recruitment.
- Less risk of early rebranding in year 2 or 3.
- Consistency across teams: marketing, product, and sales no longer interpret the brand in their own way. A sustainable foundation for growth without the brand breaking down as the business scales.
- Recognition from the mayor.
- Professional business positioning.
4-step proven Process
Understanding
Before proposing anything, I understand the business, the current situation, and the issues that need to be resolved. Brand strategy begins here.
Strategy before design
Positioning, competitive analysis, audience definition, and touchpoint design. Branding comes after you know where you're going.
Creative criteria
Every visual decision has a strategic reason. Consistent identities across all your brand touchpoints.
Delivery and Growth
Our partnership ends with the presentation. You receive the tools to make your brand scale.
I also offer retainer packs for a consistent professional growth.