top of page
Brand Strategist Based in Barcelona
If your brand has reached a point where intuition isn't enough, you need strategy. Not a tone manual that no one opens. The decision that saves you a thousand decisions a year.
What does this service include?
- Brand audit and competitive analysis in your sector
- Target audience definition
- Strategic positioning: the phrase that decides everything else
- Brand architecture if you have multiple products or lines
- Brand platform: mission, vision, values
- Core narrative and key messages per channel
- Strategic naming if the project requires it
- Final strategic document ready for internal use and with external collaborators
Strategy benefits
- Strategy dictates. Without a strategic foundation, every subsequent branding decision is made arbitrarily.
- Lower costs for everything that follows: visuals, website, packaging, communication, and recruitment.
- Less risk of early rebranding in year 2 or 3.
- Consistency across teams: marketing, product, and sales no longer interpret the brand in their own way. A sustainable foundation for growth without the brand breaking down as the business scales.
- Recognition from the mayor.
- Professional business positioning.
4-step proven Process
Understanding
Before proposing anything, I understand the business, the current situation, and the issues that need to be resolved. Brand strategy begins here.
Strategy before design
Positioning, competitive analysis, audience definition, and touchpoint design. Branding comes after you know where you're going.
Creative criteria
Every visual decision has a strategic reason. Consistent identities across all your brand touchpoints.
Delivery and Growth
Our partnership ends with the presentation. You receive the tools to make your brand scale.
I also offer retainer packs for a consistent professional growth.
What I do
bottom of page