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Brand identity designer & Strategist based in Barcelona
I create a complete system that sustains itself years later and grows with you.
Branding Service includes
- Main logo plus secondary variations and sub-brand if applicable
- Typographic system: primary, secondary, and detail typefaces
- Color palette with defined usage by hierarchy
- Graphic system: patterns, iconography, auxiliary elements
- Photography direction: visual criteria for original and stock photography
- Key applications: stationery, packaging if applicable, initial communication materials
- Editable templates for consistent application by your team
- Accessible and editable digital brand manual
Benefits
- True consistency at every touchpoint. The brand communicates the same message across web, packaging, social media, and product.
- You receive system, not isolated pieces. Every new format is implemented from within the system, not designed from scratch.
- Lower operating costs. Templates reduce the time and money spent on each new piece.
- An identity ready to grow: new products, new lines, new markets without disruption.
- True independence. Your team applies the brand without needing my permission every time.
4-step proven Process
Understanding
Before proposing anything, I understand the business, the current situation, and the issues that need to be resolved. Brand strategy begins here.
Strategy before design
Positioning, competitive analysis, audience definition, and touchpoint design. Branding comes after you know where you're going.
Creative criteria
Every visual decision has a strategic reason. Consistent identities across all your brand touchpoints.
Delivery and Growth
Our partnership ends with the presentation. You receive the tools to make your brand scale.
I also offer retainer packs for a consistent professional growth.
What I do
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