Naming and Legal Trademark Registration
Your brand name is the first strategic decision your business makes. And the hardest to change later.
I work in naming services in Barcelona for global founders who understand the importance of a name.
I propose names with preliminary validation from the Spanish Patent and Trademark Office (OEPM) and the World Intellectual Property Organization (WIPO), and a domain name available for further review by the legal team in Africa for trademark registration.
What does naming include?
- Strategic brief with criteria for registrability, domain, phonetics, and expansion
- A direction that reinforces personality, values, and market
- Competitive naming analysis in your sector and geographic area
- One to three finalist names with strategic analysis
- Domain availability verification and extension proposals
- Registrability check in public databases
- Phonetic testing in target markets
- Presentation with a strategic argument for each finalist
Benefits of a great naming
- A good decision. Changing the name later is expensive and disruptive for any business, although it makes sense in some cases.
- Registrability is assessed before proposal and verified by the team once you've approved it.
- Domain availability and social media presence are filtered from the first round, so there are no surprises at the end.
- Phonetic filtering is applied in the languages you need. The name works where it's meant to work and doesn't have any unusual meanings in the countries where you'll operate. You'd be surprised by the kinds of names some companies have proposed: Mitsubishi Pajero in Spain...
4-step proven Process
Understanding
Before proposing anything, I understand the business, the current situation, and the issues that need to be resolved. Brand strategy begins here.
Strategy before design
Positioning, competitive analysis, audience definition, and touchpoint design. Branding comes after you know where you're going.
Creative criteria
Every visual decision has a strategic reason. Consistent identities across all your brand touchpoints.
Delivery and Growth
Our partnership ends with the presentation. You receive the tools to make your brand scale.
I also offer retainer packs for a consistent professional growth.